Best Practices of Digital Marketing

Online Marketing trends after 2019

As a constantly evolving field, online marketing never ceases to surprise with its diversity. While the objective has remained the same, namely, to design more relevant content to attract more customers, the approach has continued to evolve. Indeed, recent years have been marked by many changes in the way marketing campaigns are conducted, gradually moving

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The different types of fraud and how to identify them

You will find below which are the main types of Affiliate fraud and which methods are used in TrackAd to identify them. Then, we will present the safeguards that TrackAd has in place to ensure no false positives (identifying legitimate traffic as fraudulent). Types of fraud and methodology to identify them Cookie-stuffing The method used is

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The data necessary for the analysis of advertising campaigns

Digital technology has revolutionized the advertising business with the birth of big data, an inexhaustible source of information on consumers.Data, the invisible assets of an advertising campaign, have become an essential performance factor in a company’s communication. They make it possible both to build a coherent marketing strategy and to measure its performance.  For example,

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Online advertising fraud or digital mafia: the figures that alert brands​

Internet advertising is becoming increasingly important in the field of marketing. Unlike some broadcasting media such as television, it is less expensive and therefore attracts more and more advertisers each year. This mechanism, which seems totally beneficial, sometimes contains some scams that keep brands worried. According to a study conducted by the World Federation of

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The challenges of affiliation

A controlled Affiliate channel is governed by 3 fundamental principles: The distribution of affiliates into sub-programs by traffic categories and by objectives Commissioning rules in coherence with the company’s margin and types of affiliates Effective and automated tools for analysis and control The main objective is clear: to generate more orders for the same or

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8 tips for a successful CPA offer

Today, affiliate programs generate nearly 10% of total E-commerce orders. Your affiliate channel must have the same attention as you pay to your other paid marketing channels. Because a competitive context exists. Certainly lower than the SEA on the short tail, but nevertheless important enough to require a time investment in order to manage your

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How to control fraudulent affiliate traffic?

Working with CPA networks, we have all faced the problem of use of forbidden traffic, such as hidden toolbars, pop-under, brand context, and many others. In this article we will share with you the ways to easily detect these types of fraud. All types of traffic have their own behavioral characteristics that distinguish them: for

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Wedding and attribution: what in common?

Or which sources actually attract new customers? Attribution Marketing has quickly become a major subject of marketing analysis because it offers an alternative to “Last click” management which is still used mostly. It should allow you to understand the impact of each traffic source in your customer acquisition strategy through the analysis of your conversion

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Why is Trackad the essential complement to Google Analytics?

Most E-commerce leaders trust Google Analytics to collect statistics on their site and this is not a coincidence! Google is not only the world leader in Internet research with two decades of history, but also the developer of many advanced products and applications. That’s why we always advise our customers to integrate Google Analytics to

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How to optimize your Criteo campaigns

The first lever for optimizing Criteo campaigns is through bids management. However, there are several other possibilities that will allow you to significantly improve the performance of your campaigns. We will break them down into 3 parts. First of all, let’s start with the technical settings. The technical part is the most important, since Criteo

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Cookie Stuffing: What you need to know about fraud in CPA platforms

Cookie stuffing is one of the most popular types of fraud that E-merchants face in their work with CPA platforms. Cookie Stuffing – also known as Cookie Dropping – accounts for nearly 60% of CPA affiliates’ total fraud. The method used is as follows: the fraudulent affiliate forces the installation of an affiliate tracking cookie

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5 tips for successful internet marketing

We would like to share with you an article about the secrets of the success of Casper.com, a mattress company. This company is known for its growth from 0 to $750 million in 4 years. We have chosen and translated 5 tips for you. We hope that they will be useful and allow you to

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